Everyone has heard of the famous marketing agencies like BBDO, Havas or Grey, but did you know that they aren't even in the top 10? The landscape of global agencies has become increasingly complex and competitive over the past decade. Large networks of agencies and holding companies are at the forefront, but consulting firms and technology giants have also joined the race, as have internal agencies. This has made it difficult to distinguish between what is considered an agency and who is best suited to support your global digital, advertising and marketing initiatives.\Engine is a marketing company that stands out from the crowd. With 14 agencies working across the spectrum of marketing disciplines, they have 30 offices around the world from New York to Shanghai, Los Angeles, Sydney and more.
This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people.\Mc Group is one of the largest independent advertising and public relations agencies in Germany and Europe.
They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few. With more than 80 offices around the world, the German communication agency is the only agency that is present in all 28 Member States of the EU and in economic centers around the world. Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s but has since grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, it continues to work with six of the top 10 global advertisers.\Edelman is the world's largest independent public relations agency that helped define modern public relations.
The agency continues to push boundaries and partners with 2000 of the world's leading companies to help them evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees. Cheil Worldwide is South Korea's largest advertising agency with a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6200 employees worldwide.
Owned by Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.\Zenith is part of Publicis Media's ROI agency with 5000 specialists in 95 markets. The agency specializes in communications planning, media value optimization, technology and data analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes-Benz BMW and more. Xaxis is The Outcome Media Company which combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments.
With 1800 programmatic experts Xaxis has more than 3000 customers in 47 markets in North America Europe Asia-Pacific Latin America and Middle East. Xaxis is a member of WPP's GroupM.\Founded in 1923 Y&R is a world leader in marketing communications within WPP network. The agency operates as a global boutique agency that connects deep information on local companies' needs with consumers united by a global team. Y&R's customer list includes RockCked Dell Xerox Burger King Movistar Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients.
The agency consistently ranks high in RECMA's global qualitative assessment ranking serving clients in 150 countries with more than 10 000 talented employees. Carat is also the largest agency in Dentsu Aegis network in terms of annual revenues. \Walter Thompson is one of the best-known marketing agencies in the world having been creating creative solutions for lasting brands for over 150 years. JWT a true global agency has more than 200 offices in 90 countries with nearly 10 000 employees.
WPP's agency is official for Church's Chicken US US Marine Corps Subway KPMG among others. \Mediacom is one of the world's leading media companies with 7 000 employees in 125 offices across 100 countries. They were originally Grey's media division but separated to focus on full-time media working with companies such as Mars P&G AB InBev GSK Sony Mediacom is part of GroupM being a member of WPP. \Mindshare founded in 1997 is one of the best media buying and planning agencies worldwide.
Part of WPP's GroupM Mindshare has 116 offices across 86 countries from North America Latin America Europe Middle East Asia being official media agency for Pandora Jewelry TJX Tyson Foods. \In 1949 Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB. DDB is one of most prestigious advertising agencies regularly receiving awards while maintaining lower profile than other major agencies it continues to work with major brands from Heineken Ubisoft Volkswagen being official for McDonald's Jeep among others. \Dentsu Japan's largest advertising agency offers wide range services across eight business areas including marketing digital creative sphere promotions media content public relations global business.
Founded 1901 Dentsu works with global brands such as Facebook. \PwC Digital Services is PricewaterhouseCoopers' multinational consulting firm's agency division. With over 10 000 team members worldwide digital agency offers innovation strategy design development analytics consulting services.
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